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Unnat Varma, marketing director of KFC India, states "The vegetarian offerings have made the brand more relevant to a larger section of consumers and that is necessary for KFC's growth." KFC also began using Indian spices and cooking techniques to localize its chicken dishes. In 2014, KFC launched the "So Veg, So Good" menu as part of an India-specific promotional strategy focused on enhancing their vegetarian range.The company has been up to a lot of innovation over the past few months with the launch of the first-ever no crust, all chicken KFC Chizza in December 2016.More recently, KFC got Mumbai's dabbawalas to deliver its newly launched 5-in-1 Meal Boxes.
Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain (as measured by sales) after Mc Donald's, with almost 20,000 locations globally in 123 countries and territories as of December 2015. Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.
Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes, such as French fries and coleslaw, desserts, and soft drinks, the latter often supplied by Pepsi Co.
KFC is known for its slogans "Finger Lickin' Good", "Nobody does chicken like KFC" and "So good".
KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. KFC was one of the first American fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s.
By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business.KFC has its headquarters at 1441 Gardiner Lane, Louisville, Kentucky, in a three-story colonial style building known colloquially as the "White House" due to its resemblance to the US president's home.